I can talk about the basic rules of SEO described in the Google documentation, as well as give general recommendations for the online marketing of a law firm in the United States.

The basic rules of SEO, as described in the Google documentation:

• The content must be original, of high quality and relevant to the interests of users.

• Use a unique, descriptive title and meta description for each page.

• Create unique URLs for each page using descriptive words.

• Use keywords in your content, but don't overload the page with keywords.

• Use friendly URLs that display the content of the page.

• Use anchor links for internal site navigation.

• Create a Sitemap.xml file to help search engines better index your site.

• Use social media to promote your site.

General recommendations for online marketing of a law firm in the USA:

• Create a website that is an effective tool for your business. The site should be informative and easily accessible to users.

• Define your target audience and use the keywords they will use when searching for information about legal services.

• Create a blog to share your knowledge and experience with clients and improve your site's SEO.

• Create a social media profile for your company to expand your reach and share news and information about your company.

• Use email and other marketing tools to retain customers and promote your company.

• Reach out to online marketing professionals if you're new to the field for more tips and tricks.

• Develop a content strategy that will include creating interesting and useful content for your clients such as articles, infographics, videos, and other content formats. This will help improve your site's SEO and attract new customers.

• Optimize your site for mobile devices as more users search for information about companies and services on their smartphones and tablets.

• Monitor your site's analytics to determine which pages and content are most popular with users, and optimize your content based on that data.

• Create a Google My Business profile for your business to improve your visibility in local searches and make it easier for your customers to communicate with you.

• Consider using paid advertising campaigns like Google Ads to improve your visibility in search queries and bring in new customers.

• Finally, be proactive in your online presence and respond to questions and comments from your clients to improve their experience with you and showcase your expertise in legal services.

To create a successful online marketing strategy for a US law firm, it is necessary to combine the right website and content optimization for search engines with the use of various marketing channels and tools in order to achieve maximum reach and attract new clients.

The ultimate goal of SEO promotion for a US law firm is to increase the number of visitors to the site and attract new customers.

SEO promotion is a long-term process that requires constant effort and optimization. But if you properly promote the website of a law firm in the United States, this can lead to a significant increase in traffic and attract new customers.

Detailed SEO promotion plan for a US law firm:

Research of keywords and phrases

• Identify the keywords and phrases most relevant to your law firm with keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs.

• Explore searches related to legal activities, including searches related to certain types of legal services, legal issues related to business, and more.

• Determine which keywords and phrases are most relevant to your law firm and create content that is optimized for those keywords and phrases.

Content optimization

• Create high quality content that is relevant to your keywords and phrases.

• Use keywords and phrases in meta tags, page titles and descriptions.

• Create articles, blogs, guides, and other types of content that will be useful to your potential customers and increase your company's profile in the eyes of search engines.

Technical optimization

• Make sure your site is easy to navigate and loads quickly.

• Make sure your site has the correct URL structure and unique meta tags on every page.

• Use structured data to improve the perception of information about your company by search engines.

• Create an XML sitemap to make it easier for search engines to index your site.

• Make sure your site is mobile friendly.

Link Building

• Create links to your site from other sites using guest posts, comment links, and other methods.

• Consider establishing relationships with other law firms or organizations to build reciprocal links.

• Make sure the links that lead to your site are highly relevant and authoritative.

Local SEO

• Optimize your site for local searches using keywords and phrases related to your law firm's location.

• Submit your company to online directories and legal-related platforms to increase your visibility in local searches.

• Get reviews and ratings from your customers on websites like Google My Business or Yelp to boost your authority in local searches.

Monitoring and analytics

• Use analytics tools such as Google Analytics to track traffic to your site and understand your visitor behavior.

• Use a ranking monitoring tool like SEMrush or Ahrefs to track your position in the SERPs and improve your search engine rankings.

• Monitor your social media and respond to comments and feedback from customers.

Evaluation and optimization

• Measure your SEO success and make changes to your promotion plan if necessary.

• Keep researching keywords and phrases to optimize your content and improve your SERP rank.

• Analyze your backlinks and keep building links to your site to increase its authority.

Content Creation

• Create content related to your legal specialty and target audience to grab attention and establish authority.

• Include keywords and phrases in your content to help search engines determine the relevance of your content.

• Post your content on your website, company blog, social media, and other online platforms to spread your content and drive more traffic to your site.

Social media

• Create social media profiles related to your law firm and keep them active.

• Post content on social media related to your legal specialty and your target audience.

• Establish interactions with your followers and followers to increase your visibility and build relationships with potential customers.

Advertising in search engines

• Consider using search engine advertising campaigns such as Google Ads or Bing Ads to drive more traffic to your website.

• Create ads related to your legal specialty and target audience, and identify keywords and phrases related to your ad.

• Set a budget and strategy for your ad campaigns to maximize your return on advertising investment.

Email marketing

• Create a mailing list and use it to send news, information and special offers to your clients and potential clients.

• Make sure your emails are CAN-SPAM compliant to avoid penalties and negative impact on your reputation.

• Personalize your email newsletter and use it to build relationships with your clients and increase visibility for your law firm.

Analytics and reporting

• Use analytics tools like Google Analytics to track and analyze data about your traffic and user behavior on your site.

• Use this information to optimize your site and your content and increase your return on investment in online marketing.

• Create regular reports on your online marketing to track your progress and update your strategies based on your results.

These are just general guidelines that can help you develop an SEO strategy for your US law firm. The specific plan will depend on many factors, including your specialization, competition, budget, and other factors. Therefore, it is important to carefully study your target audience, your competitors and your goals before developing a strategy for promoting your law firm.